And finally, you might enjoy (as did I) this WSJ column on how “It takes a Village” to make a cup of coffee. Then, for even more, The Atlantic presented some detailed cup lid history. My sources and more: Wired and Gizmodo were perfect for learning about the new coffee lid as was its manufacturer, Vioralid. I feel the same way about the coffee cup lid. We could say that the spillover traveled far from each waterway. But the public benefited immensely as they became the transportation infrastructure that fueled economic growth. With many of these canals, the people who invested made little. But really it made a national market feasible because farm goods traveling from the Midwest and beyond now had a connection from Lake Erie to the Hudson River and the East Coast. The Erie Canal connected Albany and Buffalo, New York. Oddly, our coffee lid reminded me of the 19th century canal building boom.įirst, the Erie Canal, and then a host of private and public copycats, dug waterways that connected two places in the U.S. The coffee industry is growing at a significantly large compound annual growth rate of 5.5, and the product is produced almost exclusively in developing nations. Defined as the positive or negative impact on unrelated third parties, the spillover from a new coffee cup lid just starts with the Starbucks or Dunkin’ consumer. In terms of exporting alone, the industry is valued at 20 billion and continues to be on the riseon average, 500 billion cups of coffee are consumed on Earth every year. With daily coffee consumption reputedly close to 400 million cups and Starbucks accounting for what could be 8 million, a better cup could have considerable spillover. You can see the difference in the size of the Viora and Solo Traveler drinking holes: And the slant of the lid diminishes the spill. Crucially for our taste, it lets our nostrils get a whiff. Its triple width hole creates flow like an open top ceramic cup so you have some intake control. In addition to its designer/manufacturer, Wired and Gizmodo concluded that the Viora lid can deliver some real coffee. A new kind of coffee cup lid targets the three problems. What matters are smell, taste, and spill. When our mouth is relaxed, the coffee aroma can travel to our nostrils. If we pucker when we drink our coffee, then our soft palate could close and eliminate the connection between the back of our mouth and our nose. The open top optimizes the position of our lips. Coffee Cup Innovationĭrinking from an open top ceramic cup, the coffee aroma can flow to our nostrils and give our brain the message. As for an aroma, there is none.īut there is something better. Until that first sip, we don’t know its temperature. Tilting the cup, we never know when the coffee will enter our mouth. Designed in 1986, the Solo was called a “Humble Masterpiece” by the Museum of Modern Art. The industry standard has resembled the Solo Traveler. True or False: Lorenzo faces the same tradeoff between coffee and yogurt.The design of our coffee cup lid makes a massive difference. Using the green line (triangle symbol), draw Lorenzo's new budget constraint on the preceding graph. What does the slope of Lorenzo's budget constraint represent? The cost of an additional container of yogurt in terms of dollars The cost of an additional cup of coffee in terms of dollars The opportunity cost of an additional cup of coffee in terms of containers of yogurt The opportunity cost of an additional container of yogurt in terms of cups of coffee Suppose Lorenzo receives $24 from his grandmother and decides to dedicate this money to buying more coffee and yogurt. YOGURT (Containers) Note: Dashed drop lines will automatically extend to both axes. Finally, place the black point (plus symbol) on the point on Lorenzo's budget constraint that corresponds to a scenario in which Lorenzo spends $24 on each good Note: Dashed drop lines will automatically extend to both axes. Next, use the orange point (square symbol) to shade the area that represents combinations of coffee and yogurt that are affordable for Lorenzo. If he spends his entire $48 on yogurt, he can buy containers of unbo Use the blue line (circle symbol) to plot Lorenzo's budget constraint on the following graph. Coffee is priced at $4 per cup, and yogurt is priced at $6 per container If Lorenzo spends his entire $48 on coffee, he can buy cups of coffee. An individual's budget Suppose Lorenzo has a weekly budget of $48 to spend on coffee and yogurt.
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